Be boundless.
Help people
all over America.

Sign up with THIS referral link and begin with your $100 sign-up bonus!

Let your life insurance sales career take off.


By clicking "Get Started" I hereby consent to receive communication from ASSURANCE including email, SMS, and phone.

CCPA Disclosure for CA Residents

There’s never been a non-captive Life insurance sales opportunity like Assurance.

IMPORTANT: must apply through this link to qualify for your $100.

Absolute Work Freedom

Work where, when, and how you want. Opposed to other people setting your schedule, you are your own boss with access to consumers all day, every day.

Free Marketing, Forever

Assurance will spend over $380 million in 2021 to acquire high-intent shoppers that are delivered to our agents at no cost. We own the most-trafficked insurance websites, while also driving shoppers to you through TV ads and direct mail.

Complete Expert Support

The Assurance platform provides all of the technology, administrative, and sales support that you need. We want your questions answered quickly so you can sell efficiently.

Homegrown, Dynamic Technology

Assurance’s state-of-the-art technology platform is built to empower you to do what you do best: sell insurance. Built by a team of ex-Amazon, Facebook, and Google engineers, our platform makes you exponentially more productive.

High Earning Potential

Commissions and bonuses create uncapped earnings potential. Assurance agents combine their sales skills with efficiencies of the platform and the quality of the shopper to realize substantial compensation.

Fast Commissions

Tired of waiting to receive commissions? Assurance pays DAILY via Zelle so you'll get money (near) instantly into your bank account (excluding Sundays).

Get started now.

How Do I Sign Up?

Complete the form above.

Fill out the questionnaire.

Schedule to attend an onboarding webinar with us.

Get appointed and complete online training.

Log on to the platform and start earning money.

What Do I Need?

Valid National Producer Number (NPN)

8+ recommended life insurance state licenses

1+ years of phone sales experience

A high-speed internet connection and reliable computer

Headset with a microphone

Working space and equipment that comply with HIPAA privacy and security standards


The Assurance experience.

Log In

Sign on to the platform whenever and wherever you want.

Start receiving calls

As soon as you’re ready, qualified, warm shoppers will be transferred to you within minutes (sometimes seconds).

Make a sale & get paid quick

DAILY money will transfer directly to your account right after you make the sale.

Sell first-rate policies from A-Rated carriers.

Life insurance agents sell term, final expense, whole life, and accidental death & dismemberment products designed for one-call-closes.

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Top questions.

How does the $100 sign-up bonus work?
As long as you apply and get started using THIS unique link from your friend, you BOTH will get $100 after you take your 1st shopper call on the platform. It's that easy!
Comp! How much can I expect to earn?
We're glad you asked! We worked with data scientists to come up with how much our average on-demand (independent) agent earns (per year), given the "hours per week" they commit to.

Can I refer people and make $1,200 per person?
Absolutely! After you become an activated agent, you will receive a unique referral link (just like THIS ONE) you can share.

You both get $100 when your referral takes their first call, and you get $100 for each of their first 10 inforce policies.

💸 New! Earn an extra $100 after your referral sets up their Assurance email & password. This means you don’t have to wait weeks for your referral to take their 1st call, but instead you can start earning the DAY YOU REFER THEM. 💸

That's a total of $1,200 per friend (learn more here).
Am I a captive agent?
No. Agents who use the Assurance platform are free to work as an agent with other employers or for themselves.
Do I have to be appointed through Assurance?
Yes. If appointed with our carriers through other agencies, you’ll have to get reappointed through Assurance.
Can I work other jobs?
Yes. You can make Assurance your sole source of income, or you can supplement other jobs. Total work freedom.
How much do I have to work?
You can work as often or as little as you want. And you can take as much time off between log-ins as you need.
Why do I need 8+ state licenses?
When you log on to the platform, you immediately start getting calls from shoppers who live in the states for which you have licenses. The more state licenses you have, the more calls you can take. The fewer state licenses you have, the more likely it is you will experience long wait times between calls, which can be a frustrating experience.
Will I be an Assurance or Prudential employee?
You are not an employee, you are actually an independent contractor. Assurance is a subsidiary of Prudential Financial. Your contract is with Assurance, not Prudential Financial.
Do I get residuals?
There are no residuals. Instead, agents get guaranteed sales bonuses, and a much higher quantity of free, inbound, qualified leads, than any other opportunity.
What is the chargeback window?
Around 4 months — much shorter than the industry average.